What a content manager does—and what to ask before working together

Define the role instead of assuming it

Content management can cover image selection, editing, an editorial calendar, publishing, a website, promotion or organizing inquiries. Do not assume every service is included in one proposal.

Think about a music project: someone who edits the video does not automatically promote it. A content manager should explain deliverables, frequency and how you will review progress.

Ask for a practical example

How do you send files? How many versions will you receive? Who approves publication? What happens when you request a change? Specific answers are more useful than “I handle everything.”

Clarify money and access beforehand

Discuss fixed fees, any commission, platform costs and promotional spending separately. Ask whether a percentage applies to the amount collected or to the amount remaining after certain costs. The pricing and net income guide includes a worked example.

• Who collects payments and when are you paid?
• Who owns the domain and accounts?
• Who may reply on your behalf, and within what limits?
• How does the collaboration end, and how are files handed over?

Avoid sending passwords in ordinary messages. Use delegated access and two-factor authentication where supported. You should not need to provide access to unrelated personal accounts.

Creative control belongs in the process

Content approval and personal boundaries should be part of the arrangement. A higher-paying request does not oblige you to accept content you are uncomfortable making.

When working with me, we start with what you have and what you want to build. I suggest a creative direction and technical support; scope, costs and responsibilities are discussed before an agreement.

Bring your questions. If exposure is your main concern, read what geoblocking can and cannot do. If your idea is already clear, use the first-conversation checklist.