Count the work nobody sees

Preparation, messages, clothing, unsuccessful takes, selection and delivery all belong to the project. Counting only the moment you press record understates the work involved.

Track a complete session, even if it is a trial. You will learn whether you can produce that material consistently and what to simplify. You may need a clearer brief rather than a lower price.

Define the package

List the number of files, clip length, theme, format, delivery date and included revisions. “A photo set” is too vague to compare two offers.

Revenue is not what remains for you

The payment may be reduced by processing fees, production costs, editing or management commission. Ask how each percentage is calculated.

Illustrative example only: a $100 project with a $5 processing cost and $20 management cost leaves $75 before other expenses and taxes. If the work took three hours, that is $25 per hour at this stage of the calculation. These figures are neither recommended rates nor an income forecast.

Also clarify additional revisions, cancellations and possible refunds. Ask an accountant about the tax obligations that apply to your situation.

Usage can change the scope

A file intended for personal viewing and one used in a commercial campaign serve different purposes. Discuss usage, duration and any exclusivity rather than assuming every right is included in every price.

Someone else’s income is not a promise about yours. Demand, audience, experience and available time differ. Judge an arrangement by clear terms and observable results, not an impressive figure in a message.

A useful price starts with a clear offer and a calculation you understand.

If you want support, describe what you can make and the time you have. We can discuss what a content manager would handle and whether the project makes sense for both sides.

Let’s make this work for your project.

Tell me what you want to create and what is holding you back. We can start with a conversation.

Message Alexandra